Interview: Lynda C. Corpuz on “whohub” (UPDATED)
(As of 23 September 2016)
I was asked to participate in whohub — a directory of interviews with professionals in the fields of communication, arts, technology, marketing, and any other activity with a creative flair.
Here goes my interview: (Pardon the shameless plugging)
JOURNALISM
Interview with: LYNDA C. CORPUZ [lyndaccorpuz]
What is your specialty? What subjects do you deal with?
In which media do you presently work or have you worked?
Please list a web address where where one can view an example of your work.
What is “news”?
To you, what is objectivity?
What headline would you like to see printed one day in the newspaper?
Does freedom of expression end where the editorial line begins?
Do you feel that analytical and investigative journalism is being lost?
With a camera on every mobile phone, is every citizen becoming a correspondent?
How would you explain the boom of the tabloid press?
What is your position regarding the right to privacy of famous people?
What can you teach us about the art of the interview?
Please list well-known people you have interviewed.
- Mama Sita (maker of famous Filipino food products) president Clara Reyes Lapus;
- Former presidential candidate and Vista Land & Lifescapes Inc chairman and CEO Manuel “Manny” B. Villar;
- Italy’s GEOX shoes brand founder Mario Moretti Polegato;
- Philip Stein co-founder Will Stein;
- First Filipino pilot of Airbus A380 Captain Franklyn Desiderio
For MoneySense, I interviewed:
- Philippine Red Cross chairman and now senator Richard “Dick” Gordon;
- Boxing champion and now Philippine senator Emmanuel “Manny” Pacquiao;
- Singer / songwriter Gary Valenciano and wife / manager Angeli;
- Former host of Survivor Philippines Paolo Bediones;
- Former swimming Olympian and celebrity mom Christine Jacob-Sandejas;
- Former presidential spokesperson and business TV journalist Ricky Carandang;
- Show biz couple Anthony and Maricel Laxa-Pangilinan and their four children;
- TV host, former Optical Media Board chairperson, and the one who popularized the Papaya dance craze (which Good Morning America featured) Edu Manzano;
- Celebrity doctor to the stars Dr. Vicky Belo and her heir apparent Cristalle;
- Popular celebrity endorser and a politician’s wife Dawn Zulueta-Lagdameo;
- Box-office star and multimedia artist and heartthrob Piolo Pascual;
- Former Philippine tourism Secretary Ace Durano
For Enterprise magazine, I interviewed:
- Book author and speaker Martin Roll (Asian Branding Strategy);
- Philippine central bank governor Amando Tetangco, Jr.;
- Former Cultural Center of the Philippines president Nestor Jardin;
- Celebrity doctors and couple Dr. Manny and Pie Calayan;
- Cebu Pacific airlines president, 2005 Ernst and Young Entrepreneur of the Year Lance Gokongwei (son of taipan John Gokongwei Jr);
- National Bookstore (largest bookstore chain here) matriarch and 2004 Ernst and Young Entrepreneur of the Year Socorro Ramos;
- Seasoned radio personality, the late Dely Magpayo, and among other personalities
Had also the chance to cover the Richard Branson leadership forum in April 2016 for Entrepreneur.com.ph.
Would you say the journalism blog is revolutionizing the profession?
Yes, it is. For me, I see some journalists who not only blog about the current events, but more so, use their blogs as an avenue to express their own voice about a topic, without really worrying about what their press / media outfit has to say. That way, it is cathartic for us also, as we find ourselves writing, expressing about what we want, in our very own site in the cyberspace. Do not forget also that having a strong presence on social media like on Facebook or Twitter adds value to a journalist’s personal brand.
Will the paper press disappear?
To borrow the line of the late Letty Jimenez-Magsanoc, the longest editor in chief of the Philippine Daily Inquirer, (who we had a chance to interview for our master’s class in History of the Philippine Press), she said, to put it simply, the newspapers will remain — you can bring a newspaper to the toilet / bathroom while doing your morning ritual — you can not really do that with your laptop and the internet (unless your bath / toilet room has Wi-Fi, and she did not anticipate then the arrival of smartphones, tablets, and other devices). The paper press is recognizing where it stands now, and they know their survival is dependent on how quick or slow they adapt to changes — so far, with convergence, we see them holding their own against the digital media. Advertising-wise, many advertisers still prefer to advertise with these big newspapers, apart from advertising on TV, radio, internet, train systems, billboards, and social media (Facebook, Instagram, Twitter).
What are your thoughts of the free papers distributed in cities?
Regardless of their editorial agenda or business purpose, still they help nurture the reading culture, and with that, they are doing their significant share.
What is the book you would like to write?
I like to try write a creative non-fiction piece, ala Tom Wolfe or Joan Didion or the Philippines’ very own Nick Joaquin (aka Quijano De Manila). Maybe when I am 40 and have collected more significant professional experience.
Is there a motto or ethical principle that clarifies your decisions in moments of confusion?
“When in doubt, ask.” There were times in the course of my work that I was in charged for the publication, while I know what to do for most of the time, but when I am in doubt, and if I have to secure the bosses’ approval, I try to reach out to my bosses for their say — if I can put things on hold to bargain some time to hear what my bosses say, I do. If I can not reach out to them, I decide and confirm that with the other bosses outside of my department. And I would explain to my bosses since they are unavailable for comment, and the pages have to run already, so I decided on that — with consent from the other authorities (or day or team editor/s) available at that time.
What advice would you give to someone who has just left university and wishes to start in the profession?
Advices, namely: welcome criticisms; polish your writing; read, monitor what is going on around you; take the initiative; and it will not make you stupid to ask — as there are people in the industry who are more than willing to help you.
© LYNDA C. CORPUZ
Web address for this interview: http://www.whohub.com/lyndaccorpuz
You have tested it and writing form your personal experience or you find some information online?
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MichaelloKT
May 25, 2010 at 4:37 am
I answered this whohub interview based on my personal experience and lessons acquired back when I was starting as a campus journalist to a media practitioner that I am now.
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Lynda C. Corpuz
May 26, 2010 at 11:17 pm