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REDISCOVER Mind-mapping

*My first full-length article in my new job 

*How CSR Can Benefit From Mind Mapping

04 January 2010, Monday

By: Lynda C. Corpuz

A boardroom could be a venue for two scenarios: a meeting of top level managers, with the CEO stating rules and regulations for his subordinates to follow an d bring down to their people – at times, no questions asked, or a meeting where people contribute to the meeting’s agenda, serve inputs from their people, and seek consensus for a desired outcome.

But pouring of ideas does not always end up cohesively as one idea could lead to another thus, raising another issue that veers away from the subject at hand. That’s why mind mapping is helpful for these occasions.

Not only mind mapping is essential to help ideas, words, tasks, or similar items linked to and arranged to a central theme or focus. These tools are also vital in implementing or reviewing a company’s corporate social responsibility (CSR).


Back to Porphyry of Tyros (a noted 3rd century thinker), who visualized Aristotle’s concepts, to Ramon Llull (a philosopher), mind mapping or similar concepts have already been used in brainstorming, problem-solving, or visual thinking. The late 1950s to early 1960s saw the mind maps development (from semantic network) by Allan M. Collins (regarded as the “Father of Modern Mind Map”) and M. Ross Quillian. Tony Buzan (a British psychology author) says he invented the modern mind mapping, inspired by the general semantics of Alfred Korzybski, and popularized by Robert A. Heinlein and A.E. Van Gogt in science fiction novels.

“Webs,” “Mind Webs,” or “Webbing” – the mind map could be used for problem solving; outlining/framework designing; anonymous collaboration; union of words and visuals; an expression of creativity; condensing material into a concise and easy-to-remember format; team-building or synergy-creating activity – even enhancing work morale.

Mind map is now an essential tool used by businesses and corporations to challenge their employees: to think creatively yet still within an order or organization. Out-of-the-box solutions are generated through brainstorming sessions using mind mapping. The visual element of mind mapping also fosters better retention. One must differentiate though between a mind map and a concept map. Mind map is based on radial hierarchies and tree structures pertaining to relationships and originating from a central governing concept. Concept map, meanwhile, is linking connections between concepts in more varied patterns.

In the corporate boardroom, mind mapping serves as an ideal tool for fully comprehending an idea and seeing it as a whole. High-level executives are also including mind mapping in their presentations, with a visually-enticing and fully-detailed mind map presentation to keep the audience focused. Having a mind map ready for a meeting is practical to look at every possible angle of an idea and increase understanding of the issue at hand.

What makes mind map helpful is that you can intuitively arrange the elements based on their importance, and classify them further into groupings, branches, or areas to represent semantics or connections between bits and pieces of information. It is further suggested that mind mapping technique increases the learning/study efficiency versus traditional note-taking by 15%.

Planning and organizing tasks are done concretely by brainstorming through mind mapping. The visual cues (presented in a radial, graphical, and non-linear manner) through mind map’s branches disrupt the prioritizing of concepts often associated with hierarchies. This is geared toward encouraging users to connect concepts, without the temptation to start within a specific conceptual framework. One could simply take down notes using mind map for keywords or as a mnemonic technique to sort out a complicated idea. This could also be used to collaborate in color pen creativity sessions.

*Read more of the article


Written by Lynda C. Corpuz

February 3, 2010 at 10:10 am

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